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Solar 2.0 – Business Model Innovation at Intersolar 2012


Since November 2011 consider it was supporting ADLER Solar and BLG Logisctics in their business model innovation project for the solar industry. The aim was to anticipate upcoming changes in the solar industry with major effects on pv module manufacturers and to design a service portfolio that helps those manufacturers focus on their core business activities (R&D, production, marketing and sales) and establish an outsourcing offer named “Solar 2.0 – Services & Logistics”.

This business model innovation project was based on the insight that upstream integration was almost complete with most of the major manufacturers. Consequently the upcoming months will see a growing level of downstream activities. Especially closing the gap to the end customer and have adequate service capabilities in place is one of the major challenges in this field. Solar 2.0 offers solutions for this challenge and is positioned as service outsourcing offering with the perspective of being rolled out globally.

“Solar 2.0 – Services & Logistics” was officially launched at Intersolar 2012 in Munich and raised plenty of interest with all visitors of ADLER Solar’s booth at the trade show. “The response was amazing – we’ll first of all have to reprint our Solar 2.0 brochures and it seems like our sales team will have a full schedule throughout the upcoming months closing deals with all these prospects we could collect!”, says Anne Reuter who is responsible for marketing at ADLER Solar.

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